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![ADDPMP [501-999] Vol. II](http://cdn.shopify.com/s/files/1/0576/7705/4136/articles/unnamed_24cceccc-0d88-4c48-aa58-9db9e01c6555_2000x.jpg?v=1671717619)
Puma
Rudolf Dassler, alongside his enemy-brother founder of adidas, created Puma, a brand focused on athletic footwear and lifestyle apparel. Puma has chosen to elevate its sportswear heritage through unprecedented collaborations: AMI Paris, Maison Kitsunè, Helly Hansen, Butter Goods, Rhude, Rihanna JJJJound and nanamica. The legacy of Rudolf Dassler is increasingly steeped in contemporary streetwear culture.