In the 1990s, Los Angeles-based artist Erik Brunetti established FUCT (Friends U Can't Trust), a pioneering streetwear brand that embodies an anti-establishment ethos deeply entrenched in youthful defiance against artistic conventions. Through the years, FUCT has emerged as a trailblazer in championing the ideals of creative freedom and self-expression, straying from passing fads while remaining loyal to its rebellious countercultural heritage.