To celebrate the launch of the new partnership, AC Milan and New Era hosted a special event on Wednesday 5th July at Slam Jam flagship in Milan.

AC Milan and international lifestyle brand New Era have announced a new partnership, launching an exclusive collection of headwear celebrating the history of the Rossoneri.

The partnership joins two iconic brands that have shaped the world of sports and lifestyle for more than a century, cementing New Era’s status as the global leader in headwear and demonstrating AC Milan’s growing impact across sport, fashion, and entertainment.

The debut collection features a range of classic New Era styles, available in AC Milan’s traditional red and black along with a selection of seasonal colourways targeting lifestyle consumers. Each style features AC Milan’s club crest alongside New Era’s iconic flag logo.

The New Era x AC Milan collection is available at Slam Jam Milano only until July 12th, don't miss the chance.