STYLE      03.05.19

NINE-NINE-O

Photography by Santi De Hita

Styling by Ilaria Chionna

Hairstyling by Daniela Magginetti

Make Up by Giulia Cigarini

Models: Ruth, David, Luca

Coinciding with the launch of New Balance’s updated version of the iconic 990 silhouette, Slam Jam present Nine-Nine-O, their latest editorial project starring the revisited classic.

The new 990v5 is about ultimate craftsmanship andunparalleled quality. Worn both by supermodels in Milan and dads in Ohio – as its tagline reads -, the silhouette fills the gap between performance and everyday life. The new take combines durable mesh uppers with plush suede overlays, a construction that guarantees a premium yet athletic feel. Echoing the silhouette’s dual identity, the shots show a polished sartorial approach to technical gear.

The New Balance 990v5 is set to launch online and in store on May 4 in black and grey, while the blue version will release later this year.

SHOP NEW BALANCE

Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.